Back to News

IPC - Greatness Will Wait

IPC - Wait for the Greats

The Paralympic games, due to be held in Tokyo of this year, have been postponed. For many Paralympians it will be an incredibly huge blow but the International Paralympic Committee urges you to wait for the greats. 

Editor Guy Savin commented - "Such a cool project to work on. Building a narrative from limited resources was a real challenge. But as ever, the creative team, led by Laura at Adam & DDB, pushed all of us to create such an inspiring spot.". 

This captivating film was produced by Charles Woodall with Creative direction from Adam and Eve DDB's Laura Rogers.